IPAD 16GB vs. 32GB vs.64GB - worth to repeat

Mar 22, 2010, 12:26 PM

#73

samcraig macrumors 601 Join Date: Jun 2009

Coming from a marketing/sales (business psychology) point of view - the 32gig was designed to upsell most people. And it's obviously working based on posts in this thread of the 64gig only being $100 more. Apple priced the 32gig in such a way that it didn't make sense to buy one UNLESS money was really an important reason. You have your inexpensive but powerful entry model. You have your high tier model. And then you create one in between that makes "sense" but pushes people to just spend a "little more" and get 64gig. Had they not done this, more people that are getting the 64gig would have just gotten the 16gig. And you can argue that. But believe me - with the price points being what they are - for the average joe - the incentive to spend more isn't as great UNLESS you're comparing it to the middle tier. Apple isn't the first company nor the last to employ this type of pricing structure. Look at the wireless networks. It's $5 for 200 txts, $15 for 1500 texts or $20 for unlimited. Most people will just say - hey - for $5 I won't have to worry/count texts. Count me in. Same price point structure for small, large and super sized drinks/fries/etc Some people WILL buy what they want/need. Most will base their opinion or bang for their buck overall.